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Monthly Archives: April 2010

Be sure you get listed in that Directory

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As many of you know we offer a free directory to users of the Homestead – Intuit web site program. The Homestead Connection Directory was developed to give Site Builder and Store Front users a way to add a non-reciprocal, inbound link to their sites as well as giving them web exposure. We’ve gained some insight into how many people, who submit to more stringent directories, probably aren’t getting in or if they are, their listings probably aren’t doing them much good.

Using the Homestead Connection Directory (HCD) as an example, there is a link to the Guidelines as well as a FAQ page in the navigation menu. When you submit to any directory you’ll find a similar page(s) that list the requirements. That page isn’t there to just take up space … it lists the rules, requirements, limitations and so forth that the directory requires in order for your site to be accepted. READ THE TERMS AND COMPLY or you will most likely not find your site listed in that directory.

Again using the HCD as an example, one of the terms is that the Description not be any longer than 200 characters, including spaces. This is repeated on the form used to submit the site. Yet time and again we receive submissions that are in the 400-500 range.  We’ve been lenient and allowed a bit of overage and sometimes we even re-do the listing in order to meet the requirement. 9.5 out of 10 directories will simply toss the submission.

The flip side of this is the listing that comprises only a few words.  Ex: Dog Breeders or Houses remodeled. It’s a big world out there and there are many dozens of dog breeders and home remodel companies. Make that description work for you and make the visitor want to click on your link. List the area you are in. The search engines pick up on localities so this is especially important for those who serve a limited area.

Your Description should include your main keyword/phrase and it should make sense to the human reader. Many directories specify not to use exclamation points, sales hype, all capital letters, etc. Be sure you comply if you are serious about getting your site listed.

There is usually a character limitation for the Title as well specific criteria for the content of the Title.  This is usually the domain name of the site ( not the URL).  Sometimes you’re allowed to use the actual page name if you are submitting to an internal page.

Contact information is another area that often lacks enough information. Utilize the maximum amount of information allowed. Show that you are a legitimate business by including a phone number, city and state, contact person’s name (even just a first name is better than nothing), if your business is a brick and mortar store include the physical address and an email address.

Sample listing for directory

Sample Listing

Remember that directory listings can play an important part in your overall SEO. Make sure to read and follow the instructions for each directory you submit to in order to get listed and be sure that you give viewers enough information to make them want to visit your site.

Just have to share …

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Last year we posted about Transparency and Ethics in designing sites professionally with the Intuit – Homestead software.  This is also a topic we cover pretty seriously in our e book,  Homestead Website Design – Building Blocks to a Successful Home Based Business.

We stated that piggybacking sites, overcharging clients for services already covered by the hosting/program fees, not allowing clients access to stats or the ability to make their own updates and changes is A. not ethical and B. can come back and bite you. So, yes, we got a real chuckle out of the following letter we received last week from a gentleman who had purchased the book and read it and ignored the advice.

Greetings,

I’m wondering if you’re able to offer some brief guidance.  I own your Intuit by Homestead SEO and Website Design Business eBooks.  Without unnecessarily elaborating on the background, against my better judgment, I set up a few websites for other businesses under my own Homestead website account.  I didn’t do this to be unethical but because I reside in an area where certain business owners are seemingly not the type to even touch a keyboard even though many would like to have a website so asking them to set up their account with Homestead, at least at the time, seemed impossible.  Naturally I’ve now found myself in a position (as warned in your books) where one business owner (2 websites) is requesting immediate direct access to their websites and full control.  (I’m sure you’re not surprised.)

I was hoping you might instruct me on the means by which to most effectively accomplish this.  I’m planning to instruct the business owner that they will need to set up their own Homestead account under the Gold Plan to accommodate both websites and their existing features.  Do you happen to know if it’s possible for me to then transfer not only the websites but the domains as-is over to their new homestead account?  I’m sure I’ll need to rely on Homestead Support for details but I’m just hoping you’ll tell me this is possible and not terribly challenging to accomplish.  Any insight you can offer would be greatly appreciated.  I certainly learned the hard way that any future website assistance I provide will be under that person’s own Homestead account.

Steve (last name removed to protect the innocent)

Steve was given some direction on how to ‘clean up’ and hopefully it won’t have any lasting effect on his business.  He learned the hard way. You don’t have to.

Keep on webbin’ in an ethical sort of way.

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