Posts filed under ‘SiteBuilder Program’
5 Ways to Lose Visitors
We all have a mental list of things that bother us about websites; things that send us scrambling to another site. The web is huge, competition is fierce and the best thing a webmaster 
can do is to adhere to the KISS principle. (KEEP IT SIMPLE STUPID). Users of the Intuit-Homestead SiteBuilder program to design sites need an awareness of what does and doesn’t work on the web. (more…)
Website navigation – Is yours friendly?
Is your Homestead site chasing visitors away?
If your navigation isn’t simple and straightforward you could be losing customers. One stat claims that 1/2 of online sales are lost due to the result of a navigation that is poorly designed. That’s a pretty big number!
Your Home page is THE most important page of your site and it should be listed first in your navigation menu. Visitors look for the Home page link in the regular navigation so placing it elsewhere is a stopper for your potential customer. Every time you interrupt the flow of the visit you distract the visitor from their intended mission and make them focus on something other than finding/buying what they came for.
Can your visitor easily discern where each link in the navigation will take them or did you go with cute and clever link names that make the visitor stop and think about what that link refers to and where it may take them or what information it will yield?
Web users have two things in common:
- They are totally focused
- They are impatient
Using what you perceive as clever page names or icons without text in the menu can be another stopper for the visitor that sends them elsewhere.
Consistency counts. Is your navigation the same throughout your site? It should be in the same location on every page, maintain the same structure, look and feel. Again, you need to make this a smooth, effortless journey, not an Easter egg hunt.
Location, location, location. Where is your navigation? Ideally it should be directly below your Logo/Header or on the left hand side at the top. Placing it anywhere else is going to be a stop and think for your visitor. Don’t neglect your site visitor in the (perceived) interest of aesthetics.
Have they been there, done that? It is easy for visitors to a site to get confused as to whether or not they’ve already visited a page, this is especially true on larger sites. Using a regular link color and a visited link color, viewers can tell at a glance by the color change if they have seen a particular page.
How many times have you visited a site and had to get out the magnifying glass to read the menu? That menu is the life’s blood of a website yet designers/webmasters often use a tiny font and a light color for the navigation. This doesn’t mean you need to use a size 14 font in bold, black, but it does mean you should be sure the menu is easily read. Not everyone has 20/20 vision.
The success of a website involves many things, some big, some small, but navigation is VERY BIG. The webmaster who doesn’t follow some basic principles of good design could be chasing customers away.
Happy webbing!
Lots of Website Visitors – Few Results
This is something we hear often. I get all these visitors to my site, but they don’t buy or they don’t fill out a form or they don’t do whatever it is that I am hoping they will do when they visit my site. These webmasters have well-optimized sites, all the t’s are crossed and I’s are dotted, they show up well in searches, but still the number of visitors far outweighs the resulting purchases or form filing or whatever action is hoped for.
Granted there can be mechanical or design flaws that might be preventing a visitor from becoming a customer/client, but that would be very obvious when some sales turned to no sales.
So how can it be that so many visit and only a few give us the results we had hoped for? Converting visitors to clients…
Tags can still be considered keyword stuffing
I’ve been watching with interest the number of SiteBuilder webmasters who are using tag clouds or so-called tag lists on their sites. This started in blogs, you can choose to use a tag cloud that shows up in the sidebar on blogs. Each time you write a post you add tags and the tags then show up in either the list or the cloud. The more often a word is used the bigger the font gets. All of these words in the cloud or list are active links. Click on one and any post that used that particular word or phrase in the tags will be shown. Interesting concept, but unfortunately the search engines don’t necessarily see it that way. Consider that Google’s blogging platform, E-blogger, doesn’t employ this technique. That should be an immediate heads up for any webmaster or blogger. 
What do the search engines see? A conglomeration of words and links that may or may not have anything to do with each other, In ‘the old days’ this was called keyword stuffing and today, while they may be called tags, the search engines can still view the practice as keyword stuffing.
Webmasters need to employ the same good SEO practices with tags and tag clouds as they do with key words in order to stay in the good graces of the Search Engines.
Google’s guru, Matt Cutts, has a short video about tag clouds that will shed further light on Google’s view of tag clouds.
Form 1099-Misc and Website Designers
The controversial Health Care Reform Bill that was passed last year came loaded with all sorts of new laws hidden within its 2400+ pages. Many of you who use Homestead’s SiteBuilder program are designing sites as a business and that means these new laws apply to you.
Form 1099-Misc has been a requirement for a number of years for services rendered by an independent contractor in a business to business situation. When you design a site or do maintenance on a site for another business THEY should issue you a Form 1099-Misc if you receive $599 or more from them in a given year for your services.
The reverse is also true. If you pay another business over $599 for services that relate to your website design business you need to issue them a form W-9 to get their Tax ID number, etc. and provide them with a copy of a completed 1099-Misc form.
Beginning December 31, 2012, thanks to even more sneaky tactics when the bill was drafted, businesses will be required to obtain W-9 information and file 1099s for not only services but GOODS as well. That means you will need to issue a W-9 for the 1099 form anytime you purchase a product related to your business that is over the established limit. New computer from Best Buy? You’ll need to ask for their information. If your office supply purchases are in excess of the $599 threshold from any one business – 1099, if you claim a portion of your utilities phone, internet, etc. for your business and the amount exceeds the limit – 1099s will need to be issued. And on and on …… Try to get in the habit of issuing a W-9 prior to paying for goods or services.
The whole point of this is so the IRS can compare reported income against issued W-9s in the hopes of collecting unreported income. And as is usual, the wording is ambiguous and about as clear as mud. There are of course penalties if you don’t comply.
The good news is that some lawmakers in Congress are currently making attempts to repeal and or modify the new laws attached to Form 1099-Misc.
Senate passes amendment to repeal 1099
As a web site designer you need to be heads up and make sure you are in compliance with the laws that are currently in effect for tax year 2011. Consult with an accountant or tax attorney for assistance in what information you need to be collecting, receiving and reporting.
Be sure you get listed in that Directory
Is your site being listed in directories or ending up in the trash? Directories all have specific criteria you must follow in order to get your site listed. Don’t be one of those who fall through the cracks because you failed to read and follow directions …
Just have to share …
Being upfront with your clients is paramount to sustaining a lasting relationship with them as well as positive word of mouth advertising…
Intuit – Homestead Site Builder Design Tips
How to use the border element in SiteBuilder – it can be problematic if not done correctly.
Just Released – 2010 edition of SEO Building Blocks
SEO Building Blocks is a comprehensive guide to help Intuit – Homestead users learn search engine optimization and how to apply SEO to their SiteBuilder web sites. The building blocks of SEO presented in easy to understand terms…
How’s your integrity quotient?
Don’t settle for copycat information when it comes to optimizing your website. SEO Building Blocks ebook is the original book on SEO and offers users of the Intuit – Homestead website building software original, quality and insightful help with optimizing a website.
