RSS Feed

Do-It-Yourself Website Design With Homestead

Posted on

You are about to begin on the journey of web design after having found Homestead’s easy-to-use site builder software. The sales pitch says that you can build a site in 30 minutes. This is true. You can throw together a one or two page website in 30 minutes by using the ‘cookie cutter’ templates, the existing page copy, the ‘canned’ meta tags, etc. offered by the SiteBuilder Lite program.  What you can’t do is build a site that meets usability standards, is a well-designed, properly optimized, or viewer friendly site in 30 minutes. If all you want is a personal site or one to share with family and friends then the 30 minute approach will probably work for you.  If, however, you are building a site to sell a product or service or an informational site that you hope will reach vast numbers of people on the Internet, it’s going to take considerably more time than that. Why? …

It’s about more than just a pretty site

Successful websites depend on two very important factors: search engine optimization and good page design. You can have one without the other, but without the combination the odds of your site doing well are minimized. Done right, the two intertwine so that while you are designing, you are also optimizing and while you are optimizing you are designing.

When we talk about SEO most people think it refers to meta tags: titles, descriptions and keywords, but SEO is much more than that. Search Engines index and rank sites based on many factors not just the meta tags. 

When page design is mentioned thoughts immediately go to the colors and the fonts and the pretty pictures. Just as with SEO, page design encompasses more than just the visual aspect of a page and it plays a part in how the Search Engines react to the site.

How A Web Page Works – The Simple Explanation

You design a page.

How well that page is optimized and designed are major factors in how the Search Engines will index and rank the page which determines how well it places in searches. (There are dozens more factors that will have an impact on placement, but these two are primary.)

Page/site success is also reliant on visitors. If a page isn’t viewer friendly (i.e. poor design) or doesn’t offer the information/product the viewer searched for (poor meta tag info) they leave. You lose a potential customer. If the site shows a large percentage of visitors bouncing out without spending time on the page the Search Engines may take that into consideration and decide that your particular page must not be offering the right info for the given search term and thus the page falls back in placement for that keyword or phrase.

To build a truly useful, successful and appealing site means researching and studying what site design and search engine optimization are all about and then putting that knowledge into practice. I guarantee it will take you a lot more than 30 minutes, but I also guarantee that you will see positive results. And one thing to keep in mind – Web sites are never done.

Advertisements

2 responses »

  1. You all are the best at Homestead website design. I have learned so much from the SEO Building Blocks book and by participating in the Homestead Connection Forum. I am so glad that you decided to start a WordPress blog. The way that WordPress is optimized is amazing, it’s like SEO gold. If you write it they will come.

    Blessings, Jordy 🙂

    Reply
  2. lovely post. i am very happy to read it

    Reply

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s