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Debunking the “can’t be optimized” myth

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The Homestead SiteBuilder program often receives negative remarks from coding purists and those ill-informed of the benefits of the website designing software. Bring up the topic of Homestead in a Forum such as the Google Group and you immediately have snide comments.

Far too many web designers who hand code, utilize templates or even software programs such as Dreamweaver tend to look down on Homestead’s drag and drop type of program. They look at the site’s code and spout things such as “couldn’t produce a well optimized site if it tried.” Granted, Homestead’s code is not the prettiest, but it can certainly hold its own with websites developed using the methods mentioned above. And, as time goes by Homestead will almost certainly improve upon the coding structure of the software. There are many, many Homestead users who have websites that outrank sites developed by web designers who used the so-called conventional methods. 

The average user can create an attractive, user friendly site that is well optimized using Homestead’s SiteBuilder program. Any website, regardless of the method used to build it, will suffer if the webmaster doesn’t also have a working knowledge of usability and search engine optimization. The site can also suffer if the designer doesn’t fully understand the program they use.

Those of us who utilize the Homestead Site Builder and have a working knowledge of website usability and search engine optimization understand the short comings of the SiteBuilder program. We have learned how to work with the program and work around the problems that are intrinsic in using a WYSIWYG or drag and drop site builder software.
 
It is important to learn and understand certain potential road blocks presented by portions of the SiteBuilder program and adjust accordingly to bypass these issues. Items such as Java Script navigation and some of the templates that rely heavily on java-script can be problematic. The Apply-to-All feature for Meta tags, while seemingly a time saver, should never be used. Using the full SiteBuilder program rather than SiteBuilder Lite offers more options for creating a user friendly, well optimized site. Making use of the Homestead Connection Forum, the Homestead Connection Site, and even this Blog will help users of the program learn the do’s and don’ts associated with it.

Designing a site that will succeed is not so much dependent upon the method the site is built with as it is having a basic understanding of Search Engines requirements and usability standards. Every search engine uses different algorithms and knowing the basic requirements of those engines aids in producing an acceptable website. This applies to usability as well. Knowing what is user friendly helps to design a site that visitors will find appealing.

Homestead websites can be optimized to do as well in search rankings as any website regardless of who built it or how it was built. But, sites built with Homestead have something most others don’t and that is the ability for the site owner to either build their own website or to easily take it over once the site is designed. This is not the case with the vast majority of web sites that have been created by design companies. In most instances the owner ends up with a website that they can’t update or make even simple changes to. They have to continue to pay someone for updates, and SEO and link building.

It is no wonder that many web designers and those who are ill-informed or biased take the stance that Homestead sites are lacking…. if everyone were to find out that they are a viable option that can save the site owner time and money and do well in searches, we would see even more people taking the Homestead route.

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3 responses »

  1. Good, sound defense of Sitebuilder. The generated code may not measure up to the purists’ standards but it works! That’s all I’m interested in.

    Reply
  2. I have built my website entirely using Homestead’s Sitebuilder and have a number #1 ranking on Google and Yahoo for several of my most important keyword phrases. I am an authority hub for my main keyword phrase and also get the number #2 position on Google. Homestead does not limit the SEO capacity of a website whatsoever.

    Reply
  3. This is an excellent response. Considering I almost paid $30,000 to have a website built some years ago. Granted, it would have had a place for online subscriptions to a magazine. I am working on several sites with Sitebuilder and I love it! Now I just have to really get the SEO piece and I am on my way.

    Reply

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