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Search Engine and Directory Submittals

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 What is good and what is a waste of time, money and energy when it comes to submitting or resubmitting to the Search Engines and Directories? 

1. Directories are a one time submittal. Do NOT resubmit unless the Directory states you did not follow their instructions and they tossed your submission out. In that case, reread their submission information and then resubmit.

2. Search engine re-submittals are NOT necessary and in some cases can be counter productive. After the initial indexing and listing there is absolutely no reason to resubmit your site to any search engine.

You may read about it being necessary to resubmit to search engines and directories on a monthly basis to rise to the top of the searches or keep the site in the index. This is hogwash. If your website is search engine friendly and has links to it for initial indexing it will stay in the system and be available for searches. As far as gaining ranking by monthly submittals this again is not true. Having a well placed website depends on the site being completely indexed, well optimized with good and ample on page copy and LINKS from quality themed websites.

On occasion it may be necessary to initially submit to MSN’s search spider as this engine has a history of not finding sites in a timely manner. Bing’s submittal is simple just add your url and they will do the rest.( )

 Under normal circumstances most major search engines will find a website without help and seem to prefer to find new sites through  the inbound link process. To ensure all your pages are indexed:

  • Avoid splash/flash entry pages – your main page (Index) needs to offer the search engines links to pages in the site via a navigation.
  • Provide simple text links for the spiders to follow from the index page
  •  Use a site map constructed with simple text links to every page and/or an xml site map that is provided just for the search bots. Information on xml site maps and how to construct simple text links and text based navigation may be found in the Homestead Connection tutorials. ( )

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