Surprise Google did it again! The newest algorithm change Caffeine is here – more or less.
For many this change may be as bad as the infamous Florida update from several years ago. The usual tactic is to put these major changes out in parts and pieces and then do tweaking. This causes flux and chaos for many webmasters and could be what has caused the problems many of us have seen over the past month or two. One day you find yourself on the top of the SERPS and the next day you are no where to be found. If you are one of the lucky people your site may reappear and if not you might start looking for potential problems. Avoid making dramatic changes for awhile as things are not stable and the big G continues to tinker with things.
For more information visit: http://googlewebmastercentral.blogspot.com/2009/08/help-test-some-next-generation.html Spend some time reading the feedback as it might provide insight to what others feel and see.
If your website does not have major problems and has good content that does not remain static, no problems with indexing and has been well optimized you probably have most of the potential issues taken care of. Some things to look at if you aren’t sure:
- Most of us do not spend enough time getting inbound links that are and will continue be very important especially to Google. If you haven’t been adding them start now and keep it up. Do your research and add a couple of new inbound links every month because Google expects links to grow continuously if a site is good.
- Use anchor text that fits your site (the words that make up the actual link) in your link submissions. Vary the text you submit so that it isn’t identical in every link. This is one of indicators to the Search Engines that the links could be spammy. If you take the time to do link building then do it right and get credit for your effort.
- Check your site against that of the competition to see where you might improve your Meta tags (title, description, keywords) as well as the page copy itself.
10 Factors that can determine how a site will place in the Search Engine Result Page (SERP):
- How well the Meta title, description, and keywords have been optimized.
- Be sure you have unique and relevant page copy to adequately define what your site is about to the Search Engines as well as visitors.
- Placement of the key words and key points within the content.
- The keyword density of the page.
- Age of the site.
- How much competition there is for the chosen keywords.
- The number and quality of inbound links.
- Relevancy of content throughout the site.
- Internal Links – Links from one page within the site to another page. Or one section of a page to another section on the page.
- Updating the site can influence how often the SEs visit.
For more in-depth information on how to optimize your site for the Search Engines we recommend SEO Building Blocks.