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Monthly Archives: November 2009

So you think you’re a website designer …

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You have the Homestead or Intuit software and have decided that it’s so easy to use that you’ll go into the website design business.

Do yourself, or better yet any potential clients, a HUGE favor.  Do something else until you learn the right way to design sites.  Otherwise you are doing the client a disservice and contributing to the bad name that website designers have gotten because of the amateurish attempts of many.

You are not a website designer if:

1. You aren’t aware of page weight, what it is, how to reduce it or even how to check it.
2. Alt text isn’t in your vocabulary.
3. Templates are your mainstay design tool.
4. You use the non-professional elements that just scream ‘Amateur’ or Non-Professional site.
5. You don’t realize that sites render differently in different browsers.
6. You haven’t taken the time to learn SEO (and even worse don’t know what SEO stands for).
7. You kidnap the site and ‘piggyback’ it off your own site. Thus the client doesn’t have access to the stats or the ability to go in and run the site themselves.
8. The link structure is poorly thought out and/or incomplete.
9. Usability also isn’t in your vocabulary.
10. The site isn’t consistent from page to page.
11. You think blinking, scrolling, flashing, jumping things are consistent with good web design.
12. You use “Black Hat” techniques.
13. You don’t understand the difference between java-script and plain text. And worse yet, don’t realize that java-script can have a negative impact on the site.
14. You still aren’t sure exactly what Meta tags are.
15. Page Titles show up as Home, About, etc. in the browser bar.

We are seeing more and more “website designers” asking for a site review on the Forum.  Upon reviewing these sites it becomes instantly clear that they have a long way to go before they should be turned loose on the unsuspecting public as website designers.  Having the ability to easily make sites with Intuit – Homestead software is great and does afford the opportunity to become a designer.  But PLEASE do your homework before you venture out and ruin a client’s potential to have a successful site due to your inability to design a site that offers usability, visitor friendliness and search engine optimization.

We have written two books that can help you successfully start your own web site design business. The first deals with starting a home based design business and the keys to good design. The second is a guide to search engine optimization that is an invaluable resource for anyone, whether a would-be designer or someone who is just building their own site.  Of course we’re interested in selling our product, but the bottom line is that we are more interested in seeing people succeed in their ventures by creating sites that do the job they are intended to do.

Homestead Website Design – The Building Blocks to a Successful Home Based Business

SEO Building Blocks – Search Engine Optimization for the Homestead Website

Books can be purchased separately or as a bundle.  Visit The Learning Center for more information.