Simply having a website does not guarantee that the world will beat a path to your door (I’m sure I’ve said that before, but it bears repeating!). There are hundreds of millions (billions perhaps) of websites, so competition is fierce to try and place prominently in search engine results. Face it, if you aren’t on at least page 2 of the SERPS chances are good you just aren’t going to get much traffic.
SEO (Search Engine Optimization) is a must if a site is ever going to improve in positioning. There are many basic components involved in optimizing a site – it can become a full time job and even then you can’t be assured of reaching the top of the heap. And the Search Engines make it harder all the time. In my opinion, they’ve gone over the edge of what truly constitutes a top site.
Things started going downhill when the SE’s began putting importance on the number of backlinks a site had. Supposedly it meant that the more backlinks a site had, the more visitors found it worthwhile which meant that it was a top notch site. Seriously? Is that really going to determine a quality site? You can buy backlinks so how does that prove the value of a site? And, really? how many webmasters are going to link to 100’s or 1000’s of other sites when it’s incoming links to their own site that are more valuable and particularly one-way links (non-reciprocal links – meaning they link to you, you don’t link to them) There’s something wrong with this picture.
It proceeded to get more convoluted with the advent of blogs. All of a sudden Blogs were the be all, end all. Everyone needed one and the SE’s began to put blogs on the list of how to improve link juice to your site. As a side note here I have a couple of clients who belong to a blog for a particular profession. They have begun allowing members to re-post other member’s previous posts. Why? Well with thousands of people posting about a specific profession I believe they’ve run out of original things to post about so they’re recycling! Go Green I say. Many blogs have really evolved into semi-websites. There are some awesome blogs out there, but for the most part they are just posts with little value and are merely taking up space – kinda like this one! 🙂
The advent of social media sites was one things really tanked. Once again the Search Engines went off the mark and began putting emphasis on the nutworking sites as I call them. Again I can only say SERIOUSLY? Anyone running a business has their hands full already – the last thing they need is to have to belong to a dozen social sites where they have to tweet, or write on a wall or dig something EVERY DAY in order for it to do any good. And guess what happens? The information highway becomes more and more diluted and ridiculous. Tweet this! Many of these sites have their value for people who have nothing else to do than be social butterflies, some are a great way for families who want to stay in touch, but for the most part they are valueless. Get rid of them? No, because they do serve a purpose for some people. Make them part of SEO juice? NO!
Essentially there are four kinds of websites:
- Informational sites – sites that provide information about a specific topic or topics. Authority sites, government sites, library sites and so on
- Sites that offer a limited variety of products or a service they are selling such as real estate sites, pet sites, etc., but also provide information about the service or the target for their products.
- E-Commerce sites – These are internet stores that sell products and offer little or no information other than product descriptions
- Personal and Organization sites – Sites about family reunions, sports team sites, organizations, and the like
This is where the true value of the internet lies, not in twitting or facebooking or digging or stumbling. While those types of sites may hold interest or entertainment for some, I don’t feel that the Search Engines should be placing any value on whether or not a website is tied to one of these social networking sites.
Webmasters keep your focus and continue to make those websites strong, with good content and useful information. Add pages, update, add the site to directories and keep giving your visitors what they are really searching for.