RSS Feed

Category Archives: Webmaster Tools

Helpful places, how to’s, directories and more

Move Over SiteBuilder Here comes Plus

Posted on

Change is something that either makes us giddy with anticipation or sends us off screaming and pulling out our hair. It’s also the one constant in life … the one thing we can count on to happen. And so it seems that change is looming on the horizon in regards to the desktop SiteBuilder from Homestead/Intuit.

In recent conversations with various Tech Support staff and responses to Help Tickets it has become clear that Intuit is transitioning away from the (beloved) desktop version of SiteBuilder. Many of you are already familiar with SiteBuilder Lite, the rather watered down version of SB that allows limited online editing – SiteBuilder Plus, the replacement for the (did I mention beloved?) desktop version will operate much the same as Lite, only it will be a full-blown editor.

The future of SiteBuilder

Read the rest of this entry

5 Ways to Lose Visitors

Posted on

We all have a mental list of things that bother us about websites; things that send us scrambling to another site.  The web is huge, competition is fierce and the best thing a webmaster webmaster hard at work can do is to adhere to the KISS principle. (KEEP IT SIMPLE STUPID). Users of the Intuit-Homestead SiteBuilder program to design sites need an awareness of what does and doesn’t work on the web. Read the rest of this entry

Lots of Website Visitors – Few Results

Posted on

surfing the webThis is something we hear often. I get all these visitors to my site, but they don’t buy or they don’t fill out a form or they don’t do whatever it is that I am hoping they will do when they visit my site. These webmasters have well-optimized sites, all the t’s are crossed and I’s are dotted, they show up well in searches, but still the number of visitors far outweighs the resulting purchases or form filing or whatever action is hoped for.

Granted there can be mechanical or design flaws that might be preventing a visitor from becoming a customer/client, but that would be very obvious when some sales turned to no sales.

So how can it be that so many visit and only a few give us the results we had hoped for? Converting visitors to clients…

Google shaking up search results

Posted on

Besides the school-yard spitting match going on between Google and Bing (For more on the spitting match just do a search for Google and Bing click fraud – everyone has jumped on that posting bandwagon.), the latest news concerning Google is that they are about to shake up search results in an effort to reduce the incidence of spammy sites coming up prominently in those search results.

Beware! If your Homestead – Intuit site or article or post is essentially duplicate content, either something ‘borrowed’ from another site, or an article you’ve written and submitted on multiple sites you could well wake up to find it non-existent in searches. Sites that are predominantly links with little original or useful content are also apparently on the hit list – FINALLY

I’ve longed for the day when sites that offer visitors little in the way of original content and consist of nothing but links and clickable ads that will bring the site owner in $$$ and webmasters who copy and use other’s work, would end up in the nether-world of the www. Perhaps that day is coming.

Google’s Matt Cutts quoted on his blog, “The net effect is that searchers are more likely to see the sites that wrote the original content rather than a site that scraped or copied the original site’s content.”

It’s time to take a good, hard look at your Site Builder website to be sure it is going to stand up to the new search standards.

  1. Does the site have  informative content? A bunch of links and ads are not informative content.
  2. Is it original content? Have you duplicated that content elsewhere? On a blog or in articles posted to different sites? Or perhaps it is content taken from another site?
  3. Does the site employ black hat techniques?
  4. Has the content been written for the human reader or the search engines?  Sites written for search engines tend to lean toward keyword stuffing

Keep an eye on your site placement over the next several weeks. There are no absolutes and nothing to say that the new algorithm won’t make mistakes and drop a good site.  How to request reconsideration of your site.

10 Ways to Promote Your Intuit – Homestead Website Locally

Posted on

In this day and age a web site is a must-have for businesses large or small. For the business that operates within a specific locale a web site is an invaluable tool.  The Yellow Pages used to be the ‘go to’ place for people to find a business or service; expensive advertising with limited exposure. Thanks to the internet and easy-to-use web site building programs like SiteBuilder from Intuit – Homestead, business owners can now promote their business with full details, contact info, maps to the location, photos and even coupons. Perhaps best of all,  you aren’t stuck with the same content for a year as is the case with a phone directory ad.

So how do you promote your niche market website when your business serves a specific area? Simply having one doesn’t mean you will be found unless your base audience already knows the name of your business or you’ve managed to place high in search placements for your key words. But, don’t overlook the fact that new people move in regularly and there are probably visitors to the area who could possibly be interested in your business or service.  To expand the reach of your website, go outside the web. How to increase awareness of your website …

Be sure you get listed in that Directory

Posted on

As many of you know we offer a free directory to users of the Homestead – Intuit web site program. The Homestead Connection Directory was developed to give Site Builder and Store Front users a way to add a non-reciprocal, inbound link to their sites as well as giving them web exposure. We’ve gained some insight into how many people, who submit to more stringent directories, probably aren’t getting in or if they are, their listings probably aren’t doing them much good.

Using the Homestead Connection Directory (HCD) as an example, there is a link to the Guidelines as well as a FAQ page in the navigation menu. When you submit to any directory you’ll find a similar page(s) that list the requirements. That page isn’t there to just take up space … it lists the rules, requirements, limitations and so forth that the directory requires in order for your site to be accepted. READ THE TERMS AND COMPLY or you will most likely not find your site listed in that directory.

Again using the HCD as an example, one of the terms is that the Description not be any longer than 200 characters, including spaces. This is repeated on the form used to submit the site. Yet time and again we receive submissions that are in the 400-500 range.  We’ve been lenient and allowed a bit of overage and sometimes we even re-do the listing in order to meet the requirement. 9.5 out of 10 directories will simply toss the submission.

The flip side of this is the listing that comprises only a few words.  Ex: Dog Breeders or Houses remodeled. It’s a big world out there and there are many dozens of dog breeders and home remodel companies. Make that description work for you and make the visitor want to click on your link. List the area you are in. The search engines pick up on localities so this is especially important for those who serve a limited area.

Your Description should include your main keyword/phrase and it should make sense to the human reader. Many directories specify not to use exclamation points, sales hype, all capital letters, etc. Be sure you comply if you are serious about getting your site listed.

There is usually a character limitation for the Title as well specific criteria for the content of the Title.  This is usually the domain name of the site ( not the URL).  Sometimes you’re allowed to use the actual page name if you are submitting to an internal page.

Contact information is another area that often lacks enough information. Utilize the maximum amount of information allowed. Show that you are a legitimate business by including a phone number, city and state, contact person’s name (even just a first name is better than nothing), if your business is a brick and mortar store include the physical address and an email address.

Sample listing for directory

Sample Listing

Remember that directory listings can play an important part in your overall SEO. Make sure to read and follow the instructions for each directory you submit to in order to get listed and be sure that you give viewers enough information to make them want to visit your site.

Just Released – 2010 edition of SEO Building Blocks

Posted on

SEO Building Blocks 2010 is now available. The up-to-date 50+ page ebook written expressly for users of the Intuit – Homestead SiteBuilder program explains the process of Search Engine Optimization and addresses the things that make optimization for Homestead sites different. Expanded information on page design and an updated web site design guide are included in the book.

Learn search engine optimization with easy to understand examples, visual guides and explanations that show you how to make your site stand out for the Search Engines and increase visitor appeal – both of which add up to more visits and more sales!
Written by Homestead users for Homestead users.

Visit SEO Building Blocks

The building blocks of search engine optimization for Intuit - Homestead users

SEO BUILDING BLOCKS