As many of you know we offer a free directory to users of the Homestead – Intuit web site program. The Homestead Connection Directory was developed to give Site Builder and Store Front users a way to add a non-reciprocal, inbound link to their sites as well as giving them web exposure. We’ve gained some insight into how many people, who submit to more stringent directories, probably aren’t getting in or if they are, their listings probably aren’t doing them much good.
Using the Homestead Connection Directory (HCD) as an example, there is a link to the Guidelines as well as a FAQ page in the navigation menu. When you submit to any directory you’ll find a similar page(s) that list the requirements. That page isn’t there to just take up space … it lists the rules, requirements, limitations and so forth that the directory requires in order for your site to be accepted. READ THE TERMS AND COMPLY or you will most likely not find your site listed in that directory.
Again using the HCD as an example, one of the terms is that the Description not be any longer than 200 characters, including spaces. This is repeated on the form used to submit the site. Yet time and again we receive submissions that are in the 400-500 range. We’ve been lenient and allowed a bit of overage and sometimes we even re-do the listing in order to meet the requirement. 9.5 out of 10 directories will simply toss the submission.
The flip side of this is the listing that comprises only a few words. Ex: Dog Breeders or Houses remodeled. It’s a big world out there and there are many dozens of dog breeders and home remodel companies. Make that description work for you and make the visitor want to click on your link. List the area you are in. The search engines pick up on localities so this is especially important for those who serve a limited area.
Your Description should include your main keyword/phrase and it should make sense to the human reader. Many directories specify not to use exclamation points, sales hype, all capital letters, etc. Be sure you comply if you are serious about getting your site listed.
There is usually a character limitation for the Title as well specific criteria for the content of the Title. This is usually the domain name of the site ( not the URL). Sometimes you’re allowed to use the actual page name if you are submitting to an internal page.
Contact information is another area that often lacks enough information. Utilize the maximum amount of information allowed. Show that you are a legitimate business by including a phone number, city and state, contact person’s name (even just a first name is better than nothing), if your business is a brick and mortar store include the physical address and an email address.
Remember that directory listings can play an important part in your overall SEO. Make sure to read and follow the instructions for each directory you submit to in order to get listed and be sure that you give viewers enough information to make them want to visit your site.