You are about to design your first website using the Homestead site building program. Before you jump headlong into your project keep in mind that your competition is only one click away so you want to put your best foot forward. Let’s explore 5 very important Don’ts that can increase your success with the Search Engines and make your site more friendly for visitors.
DON’T publish pages until you have added the ‘NoIndex,NoFollow” tag.
Websites that are in the process of being constructed should be hidden from view – they can have a negative influence on search engines and also visitors. No one, not even the search bots, likes to land on a page that isn’t complete. Prior to publishing your pages you should insert the ‘NoIndex,NoFollow” tag in the <Head> tag box under the Advanced tab on Properties Editor*. This prevents the Search Engines from indexing an incomplete site or page which could hurt you in the rankings. Copy and paste the following tag on every page. When the site is completed remove the tags and republish the page(s).
<META NAME=”ROBOTS” content=”NOINDEX,NOFOLLOW”>
*Note: This is only possible when using the full version of SiteBuilder – You do not have access to the head tags in SiteBuilder Lite
DON’T clutter your pages with unnecessary elements.
A successful website depends on certain standards that need to be adhered to if you hope to make a go of your site. One of which is don’t annoy your visitors. Many first time webmasters fall prey to what I call the ‘junk syndrome’. It is so exciting building your first site and as you will discover, there is a vast array of things you can add to it, but pretty soon what you have isn’t a website it’s the aftermath of an explosion in a junk shop. A calm site is a site that is much more apt to hold the visitor than one where the viewer’s eyes are going in circles trying to find a place to focus. Unnecessary elements include: hit counters, date/time, guest books on professional sites, Add to Favorites, and any/all spinning, jumping, twirling, scrolling animated gizmos you happen to run across.
DON’T create pages that rely on photos/images to convey your site’s message.
Visitors and search engines both need content to determine the focus of a site – search engines need it in order to properly index the site and visitors need it to decide if they are in the right place to obtain the information or product they were looking for. Content truly is king and without good, key word rich, well-written copy your site may never see the light of day in searches.
DON’T use an entry page on your website.
Entry pages can be a killer for web sites. Not to be confused with the necessary Index or Home page, an entry page is the page a visitor lands on when they access the site only to find they must then click on an additional link. Often times this link is not obvious making it hard or impossible to figure out how to get into the site. When someone lands on your site they should be IN your site. When you open the door at a brick and mortar store you don’t expect to have to go through yet another one to gain access to the store – this holds true with websites as well. Your visitor goes through the door (clicks on the link to your site) and they should find themselves on the Home page. Entry pages are a good way to lose customers real fast as well as the attention of the Search Engines.
DON’T make them wait, and wait, and wait.
The Internet has given millions of people almost instantaneous access to information, products, games, and everything else under the sun/moon. We have become an impatient lot, snarling if a page loads slowly and usually moving on if it takes longer than our perceived notion of how quickly information should load. Design fast loading pages for your visitors and keep them on your site – don’t make them wait, because they won’t.
Find out more about website design with Homestead by visiting the Homestead Connection Forum. It’s free and contains a wealth of information about the Site Builder program. Owned and maintained by Homestead users.