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Tag Archives: keyword density

Google shaking up search results

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Besides the school-yard spitting match going on between Google and Bing (For more on the spitting match just do a search for Google and Bing click fraud – everyone has jumped on that posting bandwagon.), the latest news concerning Google is that they are about to shake up search results in an effort to reduce the incidence of spammy sites coming up prominently in those search results.

Beware! If your Homestead – Intuit site or article or post is essentially duplicate content, either something ‘borrowed’ from another site, or an article you’ve written and submitted on multiple sites you could well wake up to find it non-existent in searches. Sites that are predominantly links with little original or useful content are also apparently on the hit list – FINALLY

I’ve longed for the day when sites that offer visitors little in the way of original content and consist of nothing but links and clickable ads that will bring the site owner in $$$ and webmasters who copy and use other’s work, would end up in the nether-world of the www. Perhaps that day is coming.

Google’s Matt Cutts quoted on his blog, “The net effect is that searchers are more likely to see the sites that wrote the original content rather than a site that scraped or copied the original site’s content.”

It’s time to take a good, hard look at your Site Builder website to be sure it is going to stand up to the new search standards.

  1. Does the site have  informative content? A bunch of links and ads are not informative content.
  2. Is it original content? Have you duplicated that content elsewhere? On a blog or in articles posted to different sites? Or perhaps it is content taken from another site?
  3. Does the site employ black hat techniques?
  4. Has the content been written for the human reader or the search engines?  Sites written for search engines tend to lean toward keyword stuffing

Keep an eye on your site placement over the next several weeks. There are no absolutes and nothing to say that the new algorithm won’t make mistakes and drop a good site.  How to request reconsideration of your site.

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Keyword density – Don’t over optimize

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Writing good page copy has two goals.

  • Keep a site visitor on your site long enough to buy your products or service.
  • Provide search engines information about your site. This information can help in ranking your site in searches.
Over the years there have been specific keyword densities associated with ranking a website or page. Each major search engine had a specific requirement for the density of keywords in the on page copy.
Keyword density tools were created to provide way to check page copy for its percentage of keywords.There are a number of these keyword tools on the web and many people still use their ‘magic numbers’ in creating website copy.

In all honesty the results may have provided the right percentage of usage for the search engines but in a lot of cases these numbers were and still are, a real turn off for page readers. Win the ranking race but lose the visitor to bad copy. Not a really great situation for a website that depends on generic searches and even worse for those depending on pay for click visitors.

When writing your page copy use these keyword tools as a guide only. The information that these tools provide can ensure you do not overdo keywords.

Algorithms are evolving and many Search Engines are now actually down ranking sites that are over optimized for specific keywords. This makes writing copy directed at search engines rather than people, unwise.

You are better off to simply place the primary keyword in your first paragraph and place it prominently. Make sure that this word/phrase shows up again toward the middle of your copy and in the last paragraph on the page. Beyond that, if it fits use it, but cautiously. Your secondary key phrases should be worked into the page copy as they fit.

Make your page interesting to read and provide good information for your visitor, this can be done and still utilize the important keywords needed by the search engines.

Remember … keyword tools should be used as a guide only and fixating on the numbers can be counter productive if your pages don’t provide good reading for site visitors.

Keywords – The real start to SEO and a successful website

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Everyone works hard to make their new web sites look pretty, graphics are added, the page is laid out and the text written. When everything is completed thoughts may turn to web site optimization. Optimization should be integrated into the site from the beginning, but better late than never.

Stick in a few key words, make a description and the site is optimized, right? Wrong!

Keywords need to reflect what the site is selling, or providing. These are the essence of the website, but they also need to be the terms that people actually use when searching for a product or service.

These words/phrases should be utilized in every aspect of the website or web page. They should appear in the Meta tags and in the on page copy. Every web page needs to revolve around and focus on the primary keyword or key phrase.

You also need to KNOW EXACTLY what phrases people use to search for similar items. This information is one of the most important things you need for the website to be successful. To determine actual search terms you need to research the keywords that are appropriate for your site. To do this you need to use a keyword tool.

Keyword tool  programs have been around for years. Today most are based on Realtracker’s information.  This company provides a free tool as well as a pay for use program. Personally, I have never been a fan of most of these tools as the results vary and at times are somewhat conflicting.

Google has also provided some information to webmasters who use their adwords keyword tool. It never gave a lot of specific information but it did provide a graph showing usage of terms and some suggestions for other terms that might work. When used in conjunction with one of the other keyword tools it provided a better understanding of the possible key terms being checked.

About 2 months ago Google made a major step in providing the webmaster information….Their Keyword tool  started giving actual search numbers, a graphic representation on monthly cycles and the results can be modified for different criteria.

I have been using this new and improved Google option since it was made available and I am impressed. It is an approximation only but it does provide some real usable information.

Perhaps it is time for you to address the keyword situation and gain focus on your website.

SEO is a combination of many things that need to be built into a website and one of the major factors is utilizing good keywords and phrases.  Use this information to focus your site and use terms that will bring in visitors from actual searches.

Good keyword selection is the first step in gaining visibility in the search engines.

For more information on how to actually use your keywords in the site read the keyword density article.