Everyone works hard to make their new web sites look pretty, graphics are added, the page is laid out and the text written. When everything is completed thoughts may turn to web site optimization. Optimization should be integrated into the site from the beginning, but better late than never.
Stick in a few key words, make a description and the site is optimized, right? Wrong!
Keywords need to reflect what the site is selling, or providing. These are the essence of the website, but they also need to be the terms that people actually use when searching for a product or service.
These words/phrases should be utilized in every aspect of the website or web page. They should appear in the Meta tags and in the on page copy. Every web page needs to revolve around and focus on the primary keyword or key phrase.
You also need to KNOW EXACTLY what phrases people use to search for similar items. This information is one of the most important things you need for the website to be successful. To determine actual search terms you need to research the keywords that are appropriate for your site. To do this you need to use a keyword tool.
Keyword tool programs have been around for years. Today most are based on Realtracker’s information. This company provides a free tool as well as a pay for use program. Personally, I have never been a fan of most of these tools as the results vary and at times are somewhat conflicting.
Google has also provided some information to webmasters who use their adwords keyword tool. It never gave a lot of specific information but it did provide a graph showing usage of terms and some suggestions for other terms that might work. When used in conjunction with one of the other keyword tools it provided a better understanding of the possible key terms being checked.
About 2 months ago Google made a major step in providing the webmaster information….Their Keyword tool started giving actual search numbers, a graphic representation on monthly cycles and the results can be modified for different criteria.
I have been using this new and improved Google option since it was made available and I am impressed. It is an approximation only but it does provide some real usable information.
Perhaps it is time for you to address the keyword situation and gain focus on your website.
SEO is a combination of many things that need to be built into a website and one of the major factors is utilizing good keywords and phrases. Use this information to focus your site and use terms that will bring in visitors from actual searches.
Good keyword selection is the first step in gaining visibility in the search engines.
For more information on how to actually use your keywords in the site read the keyword density article.