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Keywords – The real start to SEO and a successful website

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Everyone works hard to make their new web sites look pretty, graphics are added, the page is laid out and the text written. When everything is completed thoughts may turn to web site optimization. Optimization should be integrated into the site from the beginning, but better late than never.

Stick in a few key words, make a description and the site is optimized, right? Wrong!

Keywords need to reflect what the site is selling, or providing. These are the essence of the website, but they also need to be the terms that people actually use when searching for a product or service.

These words/phrases should be utilized in every aspect of the website or web page. They should appear in the Meta tags and in the on page copy. Every web page needs to revolve around and focus on the primary keyword or key phrase.

You also need to KNOW EXACTLY what phrases people use to search for similar items. This information is one of the most important things you need for the website to be successful. To determine actual search terms you need to research the keywords that are appropriate for your site. To do this you need to use a keyword tool.

Keyword tool  programs have been around for years. Today most are based on Realtracker’s information.  This company provides a free tool as well as a pay for use program. Personally, I have never been a fan of most of these tools as the results vary and at times are somewhat conflicting.

Google has also provided some information to webmasters who use their adwords keyword tool. It never gave a lot of specific information but it did provide a graph showing usage of terms and some suggestions for other terms that might work. When used in conjunction with one of the other keyword tools it provided a better understanding of the possible key terms being checked.

About 2 months ago Google made a major step in providing the webmaster information….Their Keyword tool  started giving actual search numbers, a graphic representation on monthly cycles and the results can be modified for different criteria.

I have been using this new and improved Google option since it was made available and I am impressed. It is an approximation only but it does provide some real usable information.

Perhaps it is time for you to address the keyword situation and gain focus on your website.

SEO is a combination of many things that need to be built into a website and one of the major factors is utilizing good keywords and phrases.  Use this information to focus your site and use terms that will bring in visitors from actual searches.

Good keyword selection is the first step in gaining visibility in the search engines.

For more information on how to actually use your keywords in the site read the keyword density article.

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Do-It-Yourself Website Design With Homestead

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You are about to begin on the journey of web design after having found Homestead’s easy-to-use site builder software. The sales pitch says that you can build a site in 30 minutes. This is true. You can throw together a one or two page website in 30 minutes by using the ‘cookie cutter’ templates, the existing page copy, the ‘canned’ meta tags, etc. offered by the SiteBuilder Lite program.  What you can’t do is build a site that meets usability standards, is a well-designed, properly optimized, or viewer friendly site in 30 minutes. If all you want is a personal site or one to share with family and friends then the 30 minute approach will probably work for you.  If, however, you are building a site to sell a product or service or an informational site that you hope will reach vast numbers of people on the Internet, it’s going to take considerably more time than that. Why? …

It’s about more than just a pretty site

Successful websites depend on two very important factors: search engine optimization and good page design. You can have one without the other, but without the combination the odds of your site doing well are minimized. Done right, the two intertwine so that while you are designing, you are also optimizing and while you are optimizing you are designing.

When we talk about SEO most people think it refers to meta tags: titles, descriptions and keywords, but SEO is much more than that. Search Engines index and rank sites based on many factors not just the meta tags. 

When page design is mentioned thoughts immediately go to the colors and the fonts and the pretty pictures. Just as with SEO, page design encompasses more than just the visual aspect of a page and it plays a part in how the Search Engines react to the site.

How A Web Page Works – The Simple Explanation

You design a page.

How well that page is optimized and designed are major factors in how the Search Engines will index and rank the page which determines how well it places in searches. (There are dozens more factors that will have an impact on placement, but these two are primary.)

Page/site success is also reliant on visitors. If a page isn’t viewer friendly (i.e. poor design) or doesn’t offer the information/product the viewer searched for (poor meta tag info) they leave. You lose a potential customer. If the site shows a large percentage of visitors bouncing out without spending time on the page the Search Engines may take that into consideration and decide that your particular page must not be offering the right info for the given search term and thus the page falls back in placement for that keyword or phrase.

To build a truly useful, successful and appealing site means researching and studying what site design and search engine optimization are all about and then putting that knowledge into practice. I guarantee it will take you a lot more than 30 minutes, but I also guarantee that you will see positive results. And one thing to keep in mind – Web sites are never done.