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Website Maintenance – Keep It In Good Shape

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Spring is here! It’s a good time to get your Homestead-Intuit website in tip-top condition.

Keep your Homestead-Intuit website in good shape

When was the last time you took a good close look at your website? We make quick changes now and then, but don’t usually pay attention to the big picture. A website can always use a bit of maintenance because errors tend to happen. A website that is error free is not only important for visitor retention, but is part of good search engine optimization as well.

Common Errors:

  • Spelling errors – spell check is great but won’t pick up homonyms (two words pronounced the same, with different meanings); weather/whether, break/brake for example.
  • Alignment errors – a misaligned list can make a site look sloppy and unprofessional
  • Overlaps – the border and bullet elements in SiteBuilder add padding and can throw off the placement of elements. Finding these requires checking the site in different browsers as each browser handles coding a bit differently.
  • Grammatical errors – Poor grammar can reflect negatively on your service or product.
  • Outdated information or events that have passed scream site neglect.
  • Broken links – they happen to the most diligent of webmasters.
  • The dreaded red X – this happens too. An image name is changed or it’s moved from the original location breaking the link to the image/graphic.
  • Stray element boxes should be eliminated. It’s easy to create a text box, get distracted and forget you made one. Using the Select All option will show all the elements on a page – including ones that shouldn’t be there.
  • Check the spelling in your Meta Tags. Page titles, descriptions, and key words often contain errors. Copy and paste them either to Notepad or directly onto the page to check them.

We tend to see what we know/think should be there rather than what actually IS there. If you have a really good friend, willing family member or co-worker who has time on their hands, enlist them to help proof your site. A fresh pair of eyes can help pick out those errors that you might be overlooking. If you don’t have someone who can assist then look at your website in a different way when you proof it.

Proofing Your Site:

  • Start at the back (last page) and work forward.
  • Read from bottom to top.
  • Copy the page content and paste it into notepad or Word and increase the font size.

Keeping your website in good shape will show visitors and the Search Engines that there is webmaster activity on the site making it more credible to both.

Download the free Website Design Guide to refresh your memory on the do’s and don’ts for websites and incorporate necessary changes when you are tuning up your site.

Do-It-Yourself Website Design With Homestead

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You are about to begin on the journey of web design after having found Homestead’s easy-to-use site builder software. The sales pitch says that you can build a site in 30 minutes. This is true. You can throw together a one or two page website in 30 minutes by using the ‘cookie cutter’ templates, the existing page copy, the ‘canned’ meta tags, etc. offered by the SiteBuilder Lite program.  What you can’t do is build a site that meets usability standards, is a well-designed, properly optimized, or viewer friendly site in 30 minutes. If all you want is a personal site or one to share with family and friends then the 30 minute approach will probably work for you.  If, however, you are building a site to sell a product or service or an informational site that you hope will reach vast numbers of people on the Internet, it’s going to take considerably more time than that. Why? …

It’s about more than just a pretty site

Successful websites depend on two very important factors: search engine optimization and good page design. You can have one without the other, but without the combination the odds of your site doing well are minimized. Done right, the two intertwine so that while you are designing, you are also optimizing and while you are optimizing you are designing.

When we talk about SEO most people think it refers to meta tags: titles, descriptions and keywords, but SEO is much more than that. Search Engines index and rank sites based on many factors not just the meta tags. 

When page design is mentioned thoughts immediately go to the colors and the fonts and the pretty pictures. Just as with SEO, page design encompasses more than just the visual aspect of a page and it plays a part in how the Search Engines react to the site.

How A Web Page Works – The Simple Explanation

You design a page.

How well that page is optimized and designed are major factors in how the Search Engines will index and rank the page which determines how well it places in searches. (There are dozens more factors that will have an impact on placement, but these two are primary.)

Page/site success is also reliant on visitors. If a page isn’t viewer friendly (i.e. poor design) or doesn’t offer the information/product the viewer searched for (poor meta tag info) they leave. You lose a potential customer. If the site shows a large percentage of visitors bouncing out without spending time on the page the Search Engines may take that into consideration and decide that your particular page must not be offering the right info for the given search term and thus the page falls back in placement for that keyword or phrase.

To build a truly useful, successful and appealing site means researching and studying what site design and search engine optimization are all about and then putting that knowledge into practice. I guarantee it will take you a lot more than 30 minutes, but I also guarantee that you will see positive results. And one thing to keep in mind – Web sites are never done.