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Tag Archives: site builder

Move Over SiteBuilder Here comes Plus

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Change is something that either makes us giddy with anticipation or sends us off screaming and pulling out our hair. It’s also the one constant in life … the one thing we can count on to happen. And so it seems that change is looming on the horizon in regards to the desktop SiteBuilder from Homestead/Intuit.

In recent conversations with various Tech Support staff and responses to Help Tickets it has become clear that Intuit is transitioning away from the (beloved) desktop version of SiteBuilder. Many of you are already familiar with SiteBuilder Lite, the rather watered down version of SB that allows limited online editing – SiteBuilder Plus, the replacement for the (did I mention beloved?) desktop version will operate much the same as Lite, only it will be a full-blown editor.

The future of SiteBuilder

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How’s your integrity quotient?

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You know how sometimes things just gnaw at you and even though you try to shrug them off they seem to constantly rear their heads and demand attention? This particular issue has gnawed long enough and its time to get it out there.

They say that imitation is the sincerest form of flattery …  but when it comes to claiming it as your own that’s a whole new ball game and when you do a lousy job of it that’s even worse. The real kicker though is charging people for so-called expertise  taken from someone else, edited just enough to maybe avoid copyright infringement and then presented as your own in an amateurish manner.

So what, you ask, is this all about? A couple of years ago this person showed up on the HC Forum asking for help.  He knew nothing about search engine optimization and had a site that was very poorly designed (and unfortunately it was a site he was designing for some unsuspecting soul).  Judy and I gave this fellow a ton of help and he purchased our book, SEO Building Blocks™.  The next thing we knew he began promoting himself as an SEO expert (remember, this is the guy who just a couple years ago didn’t even know how to spell SEO and you definitely DO NOT become expert in SEO in a couple of years) and selling information via videos (very poorly done and lacking in good/correct info.) and documents. Pity the person who purchases as they are not going to be getting expert advise, rather they will get info harvested from another source – in trying to escape copyright infringement he did a lousy job so the ‘expert advise’ is outdated and often incorrect. He has even gone so far as to incorporate the term Building Blocks into his content. Obviously integrity and honesty aren’t words in his vocabulary.

So buyer beware, if you are an Intuit – Homestead user and need some help with SEO, make sure that the source you purchase from is legit and truly knows the ins and outs of search engine optimization. Make sure that the seller is providing you good, quality, up-to-date information that will help you succeed on the WWW.

We have over 25 years of combined experience in design and SEO  and the Site Builder program. And,  ‘We wrote the book on SEO for Intuit – Homestead sites’®. If you want the ‘real deal’ visit us at SEO Building Blocks for information on the ebook that can truly offer you insight into search engine requirements and help with optimizing your website.

Thanks for letting us get this off our chests!

S & J

Debunking the “can’t be optimized” myth

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The Homestead SiteBuilder program often receives negative remarks from coding purists and those ill-informed of the benefits of the website designing software. Bring up the topic of Homestead in a Forum such as the Google Group and you immediately have snide comments.

Far too many web designers who hand code, utilize templates or even software programs such as Dreamweaver tend to look down on Homestead’s drag and drop type of program. They look at the site’s code and spout things such as “couldn’t produce a well optimized site if it tried.” Granted, Homestead’s code is not the prettiest, but it can certainly hold its own with websites developed using the methods mentioned above. And, as time goes by Homestead will almost certainly improve upon the coding structure of the software. There are many, many Homestead users who have websites that outrank sites developed by web designers who used the so-called conventional methods. 

The average user can create an attractive, user friendly site that is well optimized using Homestead’s SiteBuilder program. Any website, regardless of the method used to build it, will suffer if the webmaster doesn’t also have a working knowledge of usability and search engine optimization. The site can also suffer if the designer doesn’t fully understand the program they use.

Those of us who utilize the Homestead Site Builder and have a working knowledge of website usability and search engine optimization understand the short comings of the SiteBuilder program. We have learned how to work with the program and work around the problems that are intrinsic in using a WYSIWYG or drag and drop site builder software.
 
It is important to learn and understand certain potential road blocks presented by portions of the SiteBuilder program and adjust accordingly to bypass these issues. Items such as Java Script navigation and some of the templates that rely heavily on java-script can be problematic. The Apply-to-All feature for Meta tags, while seemingly a time saver, should never be used. Using the full SiteBuilder program rather than SiteBuilder Lite offers more options for creating a user friendly, well optimized site. Making use of the Homestead Connection Forum, the Homestead Connection Site, and even this Blog will help users of the program learn the do’s and don’ts associated with it.

Designing a site that will succeed is not so much dependent upon the method the site is built with as it is having a basic understanding of Search Engines requirements and usability standards. Every search engine uses different algorithms and knowing the basic requirements of those engines aids in producing an acceptable website. This applies to usability as well. Knowing what is user friendly helps to design a site that visitors will find appealing.

Homestead websites can be optimized to do as well in search rankings as any website regardless of who built it or how it was built. But, sites built with Homestead have something most others don’t and that is the ability for the site owner to either build their own website or to easily take it over once the site is designed. This is not the case with the vast majority of web sites that have been created by design companies. In most instances the owner ends up with a website that they can’t update or make even simple changes to. They have to continue to pay someone for updates, and SEO and link building.

It is no wonder that many web designers and those who are ill-informed or biased take the stance that Homestead sites are lacking…. if everyone were to find out that they are a viable option that can save the site owner time and money and do well in searches, we would see even more people taking the Homestead route.