It’s been over a year since my first post regarding the SiteBuilder program from Homestead so time for an update.
A little history:
Homestead began in 1996 and although a bit ragged around the edges, it quickly outdistanced it’s then competitor GeoCities and became a vital resource for people who wanted to build their own websites and for designers looking for a good platform on which to build and design sites for clients. The program continued its advance into the web site building world gaining many thousands of customers.
Enter Intuit. In 2007 Homestead was purchased by Intuit and thus began the slide down the slippery slope. Customer Service became a joke, outsourced to the Philippines; they stopped making upgrades to the desktop version and threw up a web-based editor that was buggy and worthless. No disclosure was ever made to existing customers about what their intent was in regards to eliminating the Desktop version – no straight answers could be wrung out of Tech Support and the program (both versions) started becoming unstable. Plus no doubt because it was some pieced together program they tossed out and Desktop because they had basically stopped supporting it except for a minor update now and then. Homestead and Intuit were never a good fit.
Which brings us to 2013. Intuit sold the Homestead web site builder to Endurance International. What? You didn’t get the memo about the sale or what EI’s intent was/is in regards to Desktop SB? Neither did anyone else to my knowledge. Granted, they are in the transition stage, but still, it would have been nice to get a little note explaining that the program thousands use to promote their businesses, hobbies, etc. was under new management and maybe an inkling as to the direction new management intended to go with the program.
Once again I’m back to asking questions and not getting many answers. The only thing I was told with any degree of certainty was that Homestead (yes, we’re back to being just Homestead with no Intuit stuck on – YAY!!) is going to move Tech Support back to the states! Three cheers on that one.
What are they going to do with Desktop? Dunno folks. I’ve asked for input from Homestead and to date have not heard anything.
Here’s a portion of a comment made by a Sr. Supportability Specialist (say what? Tech Support by any other name ….)
As I stated to Sandy, we have not made any decisions concerning Sitebuilder Desktop, yet. We hear you. We know we have customers that prefer desktop to browser based Sitebuilder. We also have customers that prefer Sitebuilder Plus.
With that said, we don’t have the resources to make improvements to the desktop version right now. We haven’t made improvements for some time but we are evaluating whether or not we need to prioritize that type of work. I don’t have an answer on when we will get to those types of improvements. We’re still working on moving away from Intuit.
You can read the full thread on this topic - Here
There are a couple of statements in there that made my teeth hurt. The first being that they have customers who prefer SB Plus – ohhhhhhhhhh, I so don’t think so. The only people who prefer Plus are the ones who have no clue that there is a better version. And the second really got my fillings pinging – we don’t have the resources to make improvements to the desktop version right now – EXCUSE ME! There are 1000s of users out there who have been loyal customers for many years who signed up for and are paying for that very version!
The only way we are going to save Desktop from extinction is to be the squeaky wheel – cast your vote Here, comment to this post, post on the thread given above and keep the pressure on.
Thus, a year and a half down the road we’re still waiting for the other shoe to drop.
Change is something that either makes us giddy with anticipation or sends us off screaming and pulling out our hair. It’s also the one constant in life … the one thing we can count on to happen. And so it seems that change is looming on the horizon in regards to the desktop SiteBuilder from Homestead/Intuit.
In recent conversations with various Tech Support staff and responses to Help Tickets it has become clear that Intuit is transitioning away from the (beloved) desktop version of SiteBuilder. Many of you are already familiar with SiteBuilder Lite, the rather watered down version of SB that allows limited online editing – SiteBuilder Plus, the replacement for the (did I mention beloved?) desktop version will operate much the same as Lite, only it will be a full-blown editor.
We all have a mental list of things that bother us about websites; things that send us scrambling to another site. The web is huge, competition is fierce and the best thing a webmaster can do is to adhere to the KISS principle. (KEEP IT SIMPLE STUPID). Users of the Intuit-Homestead SiteBuilder program to design sites need an awareness of what does and doesn’t work on the web. (more…)
This is something we hear often. I get all these visitors to my site, but they don’t buy or they don’t fill out a form or they don’t do whatever it is that I am hoping they will do when they visit my site. These webmasters have well-optimized sites, all the t’s are crossed and I’s are dotted, they show up well in searches, but still the number of visitors far outweighs the resulting purchases or form filing or whatever action is hoped for.
Granted there can be mechanical or design flaws that might be preventing a visitor from becoming a customer/client, but that would be very obvious when some sales turned to no sales.
So how can it be that so many visit and only a few give us the results we had hoped for? Converting visitors to clients…
I’ve been watching with interest the number of SiteBuilder webmasters who are using tag clouds or so-called tag lists on their sites. This started in blogs, you can choose to use a tag cloud that shows up in the sidebar on blogs. Each time you write a post you add tags and the tags then show up in either the list or the cloud. The more often a word is used the bigger the font gets. All of these words in the cloud or list are active links. Click on one and any post that used that particular word or phrase in the tags will be shown. Interesting concept, but unfortunately the search engines don’t necessarily see it that way. Consider that Google’s blogging platform, E-blogger, doesn’t employ this technique. That should be an immediate heads up for any webmaster or blogger.
What do the search engines see? A conglomeration of words and links that may or may not have anything to do with each other, In ‘the old days’ this was called keyword stuffing and today, while they may be called tags, the search engines can still view the practice as keyword stuffing.
Webmasters need to employ the same good SEO practices with tags and tag clouds as they do with key words in order to stay in the good graces of the Search Engines.
Google’s guru, Matt Cutts, has a short video about tag clouds that will shed further light on Google’s view of tag clouds.